This article examines the 1968 decision by the French mineral water company Vittel to use PVC packaging for its main product. This was the first time this type of packaging had been used for a mainstream consumer product. By examining the causes, manifestations, and consequences of this business decision, it aims to show how this model has spread and contributed to the creation of an environmentally damaging waste regime by abandoning deposit systems. The article also seeks to show, through this case, the importance of identifying social and institutional contexts to understand the trajectory of consumer products.

中文翻译：

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1968年的真正革命：矿泉水贸易和塑料的早期扩散，1960-1970年代

本文研究了法国矿泉水公司Vittel于1968年做出的决定，将其主要产品使用PVC包装。这是此类包装首次用于主流消费产品。通过检查此业务决策的原因，表现形式和后果，它旨在显示该模型如何通过放弃存款系统而传播并有助于创建对环境造成破坏的废物制度。本文还试图通过这种情况显示出识别社会和制度背景以理解消费产品轨迹的重要性。