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Youth’s Proximity to Marijuana Retailers and Advertisements: Factors Associated with Washington State Adolescents’ Intentions to Use Marijuana
Journal of Health Communication ( IF 2.742 ) Pub Date : 2020-10-08 , DOI: 10.1080/10810730.2020.1825568
Stacey J T Hust 1 , Jessica Fitts Willoughby 1 , Jiayu Li 1 , Leticia Couto 1
Affiliation  

The current study explored the influences of advertising exposure, numbers of marijuana retailers, distance to retailers, and constructs from the integrative model of behavioral prediction, including outcome beliefs, perceived norms, and efficacy, on youth's intentions to use marijuana in a state in which the use of recreational marijuana is legal. A state-wide online cross-sectional survey of 350 adolescents ages 13-17, residing in Washington state, was conducted in June 2018. The results of the regression analysis suggest that exposure to marijuana advertising, positive and negative outcome beliefs, and perceived peer norms were associated with intention to use marijuana. Distances to retailers moderated the relationships between exposure to advertising and intentions, as well as between positive outcome beliefs and intentions. States that have legalized recreational marijuana should continue considering the location of retailers in relation to neighborhoods and advertising regulations to reduce the appeal to youth. Additionally, prevention efforts could aim to influence outcome beliefs and norms in an attempt to reduce adolescents' intentions to use recreational marijuana.

中文翻译:

青少年接近大麻零售商和广告:与华盛顿州青少年使用大麻的意图相关的因素

目前的研究探讨了广告曝光、大麻零售商的数量、与零售商的距离以及行为预测的综合模型(包括结果信念、感知规范和功效)对青少年在以下状态下使用大麻的意图的影响使用休闲大麻是合法的。2018 年 6 月对居住在华盛顿州的 350 名 13-17 岁青少年进行了全州在线横断面调查。回归分析的结果表明,接触大麻广告、积极和消极的结果信念以及感知的同龄人规范与使用大麻的意图有关。与零售商的距离调节了接触广告和意图之间的关系,以及积极结果信念和意图之间的关系。已将休闲大麻合法化的州应继续考虑零售商在社区和广告法规方面的位置,以减少对年轻人的吸引力。此外,预防工作可能旨在影响结果信念和规范,以试图减少青少年使用休闲大麻的意图。
更新日期:2020-10-08
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