Young adults are frequently exposed to alcohol posts from their friends on social networking sites, and little research has investigated the influences of these posts on alcohol use. Therefore, this study investigated how exposure to alcohol posts influenced determinants of alcohol use, and whether alcohol posts of close friends influenced these determinants more strongly compared to alcohol posts of distant friends. Students from Dutch universities (N = 210) participated in an experiment with a 2 (post condition: alcohol or neutral) x 2 (friend condition: close or distant) between-subjects design. Participants that were exposed to alcohol posts reported higher intention to use alcohol, F(1, 204) = 4.32, p =.039, willingness to use alcohol, F(1, 204) = 8.15, p =.005, and more positive affective attitudes about alcohol, F(1, 204) = 5.84, p =.017, than participants that were exposed to neutral posts. Additionally, participants who viewed alcohol posts of close friends reported more positive affective attitudes about alcohol compared to participants who viewed alcohol posts of distant friends, F(1, 204) = 5.15, p =.024. Developers of health interventions could use these findings to raise awareness about the unhealthy influences of alcohol posts on determinants of young adults’ alcohol use.

中文翻译：

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在社交网站上查看朋友的酒精帖子如何影响酒精使用的预测因素

年轻人经常在社交网站上看到他们朋友发布的饮酒帖子，而很少有研究调查这些帖子对饮酒的影响。因此，本研究调查了接触酒精帖子如何影响酒精使用的决定因素，以及与远方朋友的酒精帖子相比，密友的酒精帖子对这些决定因素的影响是否更大。来自荷兰大学的学生 (N = 210) 参与了一个 2（后条件：酒精或中性）x 2（朋友条件：近或远）被试间设计的实验。接触过酒精帖子的参与者报告了更高的饮酒意愿，F(1, 204) = 4.32，p =.039，饮酒意愿，F(1, 204) = 8.15，p =.005，并且更积极对酒精的情感态度，F(1, 204) = 5.84, p =.017, 比暴露于中立职位的参与者。此外，与查看远方朋友的酒类帖子的参与者相比，查看密友酒类帖子的参与者对酒精的情感态度更为积极，F(1, 204) = 5.15, p =.024。健康干预的开发者可以利用这些发现来提高人们对酒精贴对年轻人饮酒决定因素的不健康影响的认识。