ABSTRACT

It has been posited that information and communication technology (ICT) diffusion can be explained by national culture since individuals from different cultures think and behave differently toward the development and use of ICT. To the best of our knowledge, the impact of Schwartz’s model of cultural dimensions on ICT diffusion level has not yet been investigated. This study explored the diffusion level using Schwartz’s three national cultural dimensions: autonomy vs. embeddedness, egalitarianism vs. hierarchy, and mastery vs. harmony. Data were obtained for 73 nations on three ICTs: Internet usage, mobile phones, and fixed broadband connections. The correlation results showed that autonomy vs. embeddedness and egalitarianism vs. hierarchy influenced ICT diffusion levels. The regression results showed that autonomy vs. embeddedness had significant impact on diffusion levels. The implications of these findings are discussed.

摘要

人们已经提出，民族文化可以解释信息和通信技术（ICT）的传播，因为来自不同文化背景的人们对ICT的发展和使用有不同的看法和行为。据我们所知，尚未研究Schwartz的文化维度模型对ICT传播水平的影响。这项研究使用了施瓦茨的三个民族文化维度来探讨传播水平：自治与嵌入，平均主义与等级制以及掌握与和谐。从73个国家/地区获取了有关三种ICT的数据：互联网使用率，移动电话和固定宽带连接。相关结果表明，自治与嵌入，平等主义与等级制度对ICT的传播水平有影响。回归结果表明，自主权与 嵌入度对扩散水平有重大影响。讨论了这些发现的含义。