The purpose of this paper is to investigate the irrevocable role of cause-related marketing (CRM) and its research imperative, exploring its contemporary insights in and across international markets, toward scholarly and executive application.,This research is theoretical and it compiles and interrelates, in a multiperspective fashion, significant extant works in the field; focusing on how established and emergent variables and constructs can be leveraged, in order to develop insights into what does and does not work in international CRM.,Extant works on international CRM still present significant gaps pertaining to key questions. Furthermore, true understanding of CRM stems from comprehending consumers, both individually and collectively; and both their underlying and contextual motivators, factors and forces. This calls for a multiperspective and cross-disciplinary approach to CRM to that weaves in contextual (sociocultural, etc.) elements to the equation.,Limitations naturally pertain to the research's theoretical nature that requires empirical testing.,CRM offers consumers both the means and the ends of acquiring their target core value benefits, additionally or peripherally to their core purchase purpose; potentially making the difference between business/brand success and failure.,Through CRM, the contemporary consumer seeks product value benefits that transcend quality and functionality (etc.), to engulf abstract and intangible values pertaining to social, ethical, self-image and self-actualization factors.,The comprehensive review, contextual elucidations and cross-disciplinary perspectives of this paper originally present the scope, depth, complexity and gaps of the subject, and pave the way for the research that still needs to ensue.

中文翻译：

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国际业务中与因果相关的营销：什么有效，什么无效？

本文旨在研究原因相关营销（CRM）的不可撤销的作用及其研究势在必行，探索其在国际市场中以及在国际市场上的当代见解，以期在学术和行政管理方面得到应用。 ，以多角度的方式，在该领域进行了大量现存的工作；专注于如何利用已建立的和紧急的变量和构造，以便深入了解在国际CRM中哪些有效和哪些无效。Extant在国际CRM方面的工作仍然存在与关键问题有关的重大空白。此外，对CRM的真正理解源于个人或集体对消费者的理解。以及它们的潜在和背景动因，因素和力量。这要求对CRM采取多角度和跨学科的方法，以将等式（社会文化等）元素编织到等式中。限制自然属于研究的理论性质，需要经验检验。CRM为消费者提供了手段和手段。除核心购买目的外或在其外围购买目的，获得目标核心价值利益的目的；通过CRM，当代消费者寻求超越质量和功能（例如）的产品价值优势，以吞噬与社会，道德，自我形象和自我相关的抽象和无形价值。现实化因素。本文的全面回顾，上下文阐释和跨学科视角最初提出了范围，深度，