The authors critically examine the paper by Samiee (2019, this issue) “International marketing and the Internet: A research overview and the path forward” and offer an appraisal of its merits as well as thoughts for further development of research on advanced information and communication technologies (ICTs) in international marketing.,This paper approaches its purpose via a reflexive review of Samiee's paper and continues by offering a content analysis of a broader body of literature which includes internationally oriented papers in international business (IB), international marketing (IM), general management, marketing and strategy (GMS) as well as information systems (IS). The underpinning question is whether and which particular ICT concepts have successfully been adopted in the IM literature and what the inclusion or exclusion of these phenomena may imply for future research.,The Internet and internationalization implications of the technology have been studied excessively in the domain; however, newer developments such as dimensions of Industry 4.0 or advanced manufacturing, have not yet been widely considered in IB and marketing work. The ramifications for future research are significant in that the understudied modern industrial organization of the contemporary firm in the digital world needs much concerted research focus to be adequately understood.,This paper and the literature review is limited to “international” studies. While this is an appropriate limitation for the purposes of this IM-oriented review, some work in the GMS domain as well as the IS domain will have significant ramification for international firms and IM thinking, despite these papers limited to noninternational firms.,The notion of advanced ICTs, builds on the underpinning Internet technology, and has transformative effects on the way in which (international) firms are organized, studied and performed. The pervasive shifts triggered by advanced ICTs and the reconfiguration of firms to platform providers and system integrators need to be well understood, in order to stay legitimate and as performant in contemporary markets.,Rather than looking at only IM papers, this paper reviews Internet/advanced ICT papers in multiple related fields. Significant novelty in this area comes from IS, by including this discipline in the review, the authors see real diffusion of novel thinking and potential research areas for IM scholars at the interface of ICT and IM.

中文翻译：

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互联网和国际营销–从触发技术到平台和新市场

核心问题是在IM文献中是否成功采用了哪些特定的ICT概念，以及对这些现象的包含或排除在未来的研究中可能暗示着什么。对该技术的互联网和国际化含义进行了过多研究；但是，IB和市场营销工作尚未广泛考虑较新的发展，例如工业4.0的规模或先进的制造。未来研究的意义重大，因为对当代企业在数字世界中被研究不足的现代产业组织，需要充分协调的研究重点进行充分的理解。本文和文献综述仅限于“国际”研究。虽然这是针对此面向IM的审查的适当限制，尽管这些论文仅限于非国际公司，但GMS领域和IS领域的一些工作对于国际公司和IM思维将产生重大影响。先进ICT的概念建立在互联网技术的基础上，并对（国际）公司的组织，研究和执行方式。为了保持合法性并在当代市场中保持领先地位，需要很好地理解先进ICT引发的普遍转变以及将公司重新配置为平台提供商和系统集成商的情况。本文不只是查看IM论文，而是回顾Internet /多个相关领域的高级ICT论文。该领域的重大创新来自IS，将这一学科纳入了评论，