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The effect of event experience quality on the satisfaction and behavioral intentions of motocross World Championship spectators
International Journal of Sports Marketing and Sponsorship ( IF 2.527 ) Pub Date : 2020-04-03 , DOI: 10.1108/ijsms-05-2019-0052
Hüseyin Çevik , Kerem Yıldırım Şimşek

The purpose of this study is to examine the theoretical relationship between experience quality (EXQ), satisfaction and the behavioral intentions (BI) of Motocross World Championship spectators.,The research data were collected from spectators who participated in the World Motocross Championship race held in Afyon, Turkey in 2018. The structural equation model (SEM) was used to test the relationship among the research variables.,The results showed EXQ had significant and direct effects on satisfaction and BI. In addition to this, satisfaction had a partial mediating effect between EXQ and BI.,To date there has been no empirical study examining the consumer behaviors of motocross event spectators. Consequently, this research provides important contributions to the literature and informs event organizers about the role of EXQ in terms of understanding the behavior of motocross event spectators.

中文翻译:

事件体验质量对越野摩托车世界锦标赛观众满意度和行为意图的影响

这项研究的目的是检验摩托车越野世界锦标赛观众的体验质量(EXQ),满意度和行为意向(BI)之间的理论关系。研究数据来自参加世界摩托车越野锦标赛的观众土耳其阿夫永(Afyon)在2018年。使用结构方程模型(SEM)检验了研究变量之间的关系。结果表明EXQ对满意度和BI具有显着而直接的影响。除此之外,满意度在EXQ和BI之间起到了部分中介作用。迄今为止,还没有实证研究来检验摩托车越野赛观众的消费行为。所以,
更新日期:2020-04-03
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