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Event impacts associated with residents' satisfaction and behavioral intentions: a pre-post study of the Nanjing Youth Olympic Games
International Journal of Sports Marketing and Sponsorship ( IF 2.527 ) Pub Date : 2020-04-14 , DOI: 10.1108/ijsms-03-2019-0027
Jingxian (Cecilia) Zhang , Kevin K. Byon , Kaijuan Xu , Haiyan Huang

The paper aims to (1) explore the positive and negative sociocultural, economic, and environmental impacts on satisfaction, and behavioral intentions; and (2) examine the changes in relationships among event impacts, satisfaction and behavioral intentions of host city residents before and after a major sporting event.,We used panel data to estimate how resident responses change over time. The data were collected three months before (N before = 266) and three months after (N after = 266) the Nanjing Youth Olympic Games. Data were analyzed by confirmatory factor analysis (CFA), structural equation modeling (SEM) and invariance tests.,A significant relationship exists between negative and positive perceived sociocultural, economic, and environmental impacts, satisfaction and behavioral intentions. In addition, findings suggest that the effect of the sociocultural impacts on satisfaction and of satisfaction on behavioral intentions strengthened after the event. The relationship between positive environmental impacts and satisfaction was reduced across the two points in time. Our results indicate that residents’ assessment regarding the sporting event partially changed over the whole six-month course of the study.,This study differs from most recent research in that it examines the sociocultural, economic, and environmental event impacts in modeling residents’ satisfaction and testing the influence of negative event impacts on residents’ satisfaction and behavioral intentions. The current study contributes to the literature by emphasizing the changes that occur regarding the relationships among event impacts, satisfaction and behavioral intentions across the same respondents over time.

中文翻译:

与居民满意度和行为意愿相关的事件影响:南京青奥会的事前研究

本文旨在(1)探索对满意度和行为意图的正面和负面社会文化,经济和环境影响;(2)研究大型体育赛事前后东道城市居民的赛事影响,满意度和行为意图之间的关系变化。我们使用面板数据来估计居民反应随时间的变化。数据是在南京青奥会之前三个月(前266个)和三个月后(后266个)收集的。数据通过验证性因子分析(CFA),结构方程模型(SEM)和不变性检验进行了分析。负面和正面的感知社会文化,经济和环境影响,满意度和行为意图之间存在显着的关系。此外,研究结果表明,事件发生后,社会文化影响对满意度和满意度对行为意图的影响增强。在这两个时间点之间,积极的环境影响与满意度之间的关系有所减少。我们的结果表明,在整个六个月的研究过程中,居民对体育赛事的评估发生了部分变化。该研究与最新研究的不同之处在于,它考察了社会文化,经济和环境事件对塑造居民满意度的影响并测试负面事件对居民满意度和行为意图的影响。当前的研究通过强调事件影响之间的关系发生的变化为文献做出了贡献,
更新日期:2020-04-14
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