Multinational enterprises faced new political risks after World War II in the context of decolonization and the Cold War. The risks were particularly high in Asia between 1945 and 1970. Although the relevant literature has focused essentially on organizational innovation and strategic choices in explaining how firms dealt with these new political risks, this article explores the informal roles that governments of small, neutral countries played in supporting their multinationals abroad. Looking at the case of Nestle in Asia, the article argues that the backing of the Swiss federal authorities was crucial for the company to overcome various kinds of risks and ensure a long-term presence in the region.

中文翻译：

---

作为瑞士人的优势：1945-1970 年冷战初期的雀巢与亚洲的政治风险

二战后，在非殖民化和冷战背景下，跨国企业面临新的政治风险。1945 年至 1970 年期间，亚洲的风险特别高。尽管相关文献在解释企业如何应对这些新的政治风险时主要侧重于组织创新和战略选择，但本文探讨了中立​​小国政府所扮演的非正式角色支持他们在国外的跨国公司。以雀巢在亚洲的案例为例，文章认为，瑞士联邦当局的支持对于公司克服各种风险并确保在该地区的长期存在至关重要。