The oft-cited privacy paradox is the perceived disconnect between individuals’ stated privacy expectations, as captured in surveys, and consumer market behavior in going online: individuals purport to value privacy yet still disclose information to firms. The goal of this paper is to empirically examine the conceptualization of privacy postdisclosure assumed in the privacy paradox. Contrary to the privacy paradox, the results here suggest consumers retain strong privacy expectations even after disclosing information. Privacy violations are valued akin to security violations in creating distrust in firms and in consumer (un)willingness to engage with firms. This paper broadens the scope of corporate responsibility to suggest firms have a positive obligation to identify reasonable expectations of privacy of consumers. In addition, research perpetuating the privacy paradox, through the mistaken framing of disclosure as proof of anti-privacy behavior, gives license to firms to act contrary to the interests of consumers.

中文翻译：

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打破隐私悖论：隐私的价值和公司的相关责任

经常被引用的隐私悖论是个人陈述的隐私期望（如调查所捕获）与消费者上网行为之间的感知脱节：个人声称重视隐私，但仍向公司披露信息。本文的目的是实证检验隐私悖论中假设的隐私后披露的概念化。与隐私悖论相反，这里的结果表明，即使在披露信息后，消费者仍保留强烈的隐私期望。隐私侵犯的价值类似于安全侵犯，会造成对公司的不信任和消费者（不愿意）与公司合作的意愿。本文扩大了企业责任的范围，建议企业有积极的义务来确定消费者隐私的合理期望。此外，