Under modern information conditions, competitive intelligence has an important strategic role for an enterprise to reduce market, financial and other risks. How to correctly evaluate the value of competitive intelligence and make the right decision for an enterprise directly determines the survival and development of an enterprise. By establishing a co-occurrence relationship between the two, the core themes of corporate microblog communication are discovered. Proceeding from the basic theory of the value of competitive intelligence, it is proposed that due to the connection of business departments within the enterprise system, the transfer value of competitive intelligence within the enterprise system is changed, and a mathematical analysis method is used to establish a value transfer analysis model. The value-added process of enterprise competitive intelligence and the internal and external operational processes of the enterprise are unified, and the internal and external competitive intelligence value-added operation modes of enterprises led by different strategies are studied. This provides a new and widely-referenced operational reference for different companies to effectively formulate and implement their competition and cooperation strategies through internal and external competitive intelligence operations.

中文翻译：

---

基于社交媒体用户评论的企业竞争情报分析与建模

在现代信息条件下，竞争情报对于企业降低市场，财务和其他风险具有重要的战略作用。如何正确地评估竞争情报的价值并为企业做出正确的决定，直接决定着企业的生存和发展。通过在两者之间建立共存关系，发现了企业微博通信的核心主题。从竞争情报价值的基本理论出发，提出由于企业系统内各业务部门之间的联系，改变了竞争情报在企业系统内的转移价值，并采用数学分析方法建立了竞争情报价值。价值转移分析模型。统一了企业竞争情报的增值过程与企业的内外部运作过程，研究了以不同策略为主导的企业内外部竞争情报增值运作模式。这为不同公司通过内部和外部竞争情报运营有效地制定和实施其竞争与合作策略提供了新的和广泛参考的运营参考。