Pooled mobility services hold substantial promise as a means to provide better accessibility to those who may find it difficult to drive themselves, while also promoting sustainable transportation efforts. In this paper, we develop a joint revealed preference-stated preference model for the choice between pooled versus private ride-hailing that (a) accommodates a suite of individual-level socio-demographics, individual-level psycho-social attributes, built environment variables, and trip-level variables, and (b) explicitly recognizes the importance of considering familiarity with pooled ride-hailing (RH) as an integral element of the pooled RH choice process. The primary source of data for the analysis is drawn from a 2019 survey of Austin, Texas residents. Our results underscore the value of using psycho-social latent constructs in the adoption of current and emerging mobility services, both in terms of improved prediction fit as well as in terms of designing proactive strategies to promote pooled RH service adoption. Women, older adults, and non-Hispanic/non-Latino Whites have a low propensity to choose the pooled RH mode, while employed individuals, highly educated individuals, and those living in high density urban areas have a high propensity. Overall, the average VTT estimate is $27.80 per hour for commute travel, $19.40 per hour for shopping travel, and $10.70 per hour for leisure travel, while the willingness to pool (that is, the willingness to pay to not pool a ride or WTS) averages about 62 cents for commute travel, $1.70 for shopping travel and $1.32 for leisure travel. These estimates can be used by TNCs and cities to consider new integrated pooled RH-fixed transit service designs, position traffic congestion alleviation strategies and new mobility services, and customize information campaigns to promote pooled RH mode use.

集合式出行服务具有巨大的前景，可以为那些可能难以驾车的人提供更好的交通便利，同时也促进了可持续的交通发展。在本文中，我们针对共享乘车和私人乘车之间的选择开发了一个联合揭示的偏好陈述偏好模型，该模型（a）容纳了一组个人层面的社会人口统计学，个人层面的心理社会属性，内置环境变量，旅行级别变量，以及（b）明确认识到考虑将集合乘车叫车（RH）的熟悉程度作为集合RH选择过程的组成部分的重要性。该分析的主要数据来源来自2019年对德克萨斯州奥斯汀居民的调查。我们的结果强调了在采用当前和新兴的出行服务中使用心理社会潜能构造的价值，无论是从改进预测拟合度还是在设计积极策略以促进共享RH服务采用方面。妇女，老年人和非西班牙裔/非拉丁美洲裔的白人倾向于选择集中式生殖健康模式，而受雇的个人，受过高等教育的人以及生活在高密度城市地区的人则具有较高的倾向。总体而言，VTT的平均估算为通勤旅行每小时27.80美元，购物旅行每小时19.40美元，休闲旅行每小时10.70美元，同时愿意拼车（即愿意不拼车或乘车而付费）通勤旅行的平均价格约为62美分，购物旅行的平均价格为1.70美元，休闲旅行的平均价格为1.32美元。