Offering a good experience to consumers is key for e-commerce companies. Therefore, providing them with flow experiences could lead to success for these organisations. Since the birth of the Internet, a wide range of research has studied flow in this context. However, few studies have examined the role that electronic devices play in flow experiences. Based on 570 consumer shopping experiences in Amazon, the differences between handheld devices (smartphones and tablets) and PCs (laptops and desktop computers) are examined as the main antecedents of flow experience using structural equation modelling, based on covariances. The results demonstrate the importance of including hedonic elements in the design of web pages (accessible from PCs). On the other hand, apps (accessible from handheld devices) should facilitate concentration and encourage the user's time distortion to reach the flow state. The results can be useful for e-commerce companies in the design of their online platforms.

为消费者提供良好的体验是电子商务公司的关键。因此，向他们提供流程经验可以为这些组织带来成功。自Internet诞生以来，在这种情况下进行了广泛的研究。但是，很少有研究检查电子设备在流动体验中的作用。基于亚马逊的570个消费者购物体验，使用了基于协方差的结构方程模型，研究了手持设备（智能手机和平板电脑）与PC（笔记本电脑和台式计算机）之间的差异，以此作为流程体验的主要前提。结果证明了在网页设计中包含享乐元素的重要性（可从PC访问）。另一方面，应用程序（可从手持设备访问）应有助于集中注意力，并鼓励用户的时间扭曲以达到流动状态。这些结果对于电子商务公司的在线平台设计很有用。