Research suggests that messaging by men can garner broader support from both men and women around gender equality issues. How might this influence operate in a social media environment which includes peripheral cues in addition to the message sender’s identity such as the number and identities of people who are engaging with the message? The present online experiment (N = 344) examines how the actual and presumed gender identity of a tweet’s social endorsers influence group norms and solidarity for gender equality among men. Results reveal that higher estimates of male endorsement lead men to have greater support for gender equality policies. These results highlight the importance of ingroup norms communicated through social endorsements in garnering men’s support for gender equality within a social media context.

研究表明，在性别平等问题上，男人传递信息可以赢得男女双方的广泛支持。这种影响如何在社交媒体环境中发挥作用，这种社交媒体环境除了包含消息发送者的身份（例如与该消息相关的人员的数量和身份）之外还包括外围线索？本次在线实验（N（第344页）检验推文的社交认可者的实际和假定的性别认同如何影响群体规范和男人之间的性别平等团结。结果表明，对男性认可的更高估计值导致男性对性别平等政策的支持更大。这些结果凸显了通过社会认可传达的群体内规范对于在社交媒体背景下争取男性对性别平等的支持的重要性。