The unintended consequences of standards and certification schemes, particularly their challenges for alternative agri‐food networks, is a core concern of rural sociology. The conventionalisation of organic agriculture is a prime example. In this article, we contribute to this debate by studying standards that organic farmers developed for themselves within a French organic producers’ organisation. We introduce a ‘regulationist theory of collective action’ and show that these farmers crafted specific rules that go beyond the EU regulation, which in turn gave life to their own alternative, collective project. We thus demonstrate that standardisation and certification do not inevitably engender conventionalisation.

中文翻译：

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标准能否使有机农业免于常规化？法国有机生产者组织中集体项目和规则的动态

标准和认证计划的意外后果，特别是它们对替代农业食品网络的挑战，是农村社会学的核心问题。有机农业的常规化就是一个典型的例子。在本文中，我们通过研究有机农民在法国有机生产者组织内为自己制定的标准，为这场辩论做出了贡献。我们介绍了“集体行动的规制理论”，并表明这些农民制定了超出欧盟法规的特定规则，从而赋予了他们自己的替代性集体项目以生命。因此，我们证明了标准化和认证不可避免地导致了惯例化。