Research in social network analysis (SNA) faces unprecedented ethical challenges today due to both technological developments (‘big’ data) and a growing tendency toward institutionalization of ethics governance. We argue that a suitable response requires a more comprehensive approach to SNA ethics, and we identify two main paths toward this goal. First, we need to recognize the breadth of the subject, no longer limited to anonymity and consent. Second, we need to encourage the active participation and contribution of SNA scholars. We advocate a need for greater reflexivity at both individual and collective levels, whereby researchers can learn from their own and their peers’ experiences, and foster a more ethically ‘virtuous’ approach within the whole SNA community.

由于技术发展（“大数据”）和道德治理制度化的趋势不断发展，当今社会网络分析（SNA）研究面临着前所未有的道德挑战。我们认为，适当的应对措施需要更全面的SNA道德规范方法，并且我们确定了实现这一目标的两条主要途径。首先，我们需要认识到主题的广度，不再局限于匿名和同意。第二，我们需要鼓励SNA学者的积极参与和贡献。我们主张需要在个人和集体两个层面上都具有更高的反思性，以便研究人员可以从自己和同行的经验中学到东西，并在整个SNA社区中树立更具道德“道德”的方法。