Abstract Using a posttest-only experimental design (N = 648), this study examines framing theory in public relations when applied to media coverage of women in military combat roles. This experiment manipulates the frame of an article by including either a positive or negative tone to test whether the frame valence affects perceptions of the Marine Corps. Results indicate that the framing of this issue has a significant effect on the reputation, credibility, and characteristics of the Marine Corps.

中文翻译：

---

政策不谈：关于政策变化及其对组织文化认知的影响的框架研究

摘要 本研究使用仅后测的实验设计 (N = 648)，检验了将公共关系中的框架理论应用于媒体对女性军事战斗角色的报道。该实验通过包含正面或负面的语气来操纵文章的框架，以测试框架效价是否影响海军陆战队的看法。结果表明，这个问题的框架对海军陆战队的声誉、可信度和特征有显着影响。