Retailing is undergoing a remarkable transformation brought by recent advances in technology. In this paper, we provide a deep discussion of and look ahead on how technology is changing retail, starting with a classification of technologies that impact retailing, in particular, in the COVID-19 and beyond world. We discuss different theoretical frameworks or lenses to better understand the role of technology in retailing. We identify and elaborate on the drivers and outcomes of technology adoption by shoppers, retailers, employees, and suppliers. We speculate on future retail scenarios and outline future research avenues on technology and retailing. We close by concluding that technology is not only reshaping retailing, but also allowing retailing to pivot in the face of new and unforeseen circumstances.

零售业正经历着由最新技术带来的巨大变革。在本文中，我们对技术如何改变零售进行了深入的讨论，并展望了未来，从对零售业产生影响的技术分类入手，尤其是在COVID-19及以后的世界。我们讨论了不同的理论框架或视角，以更好地理解技术在零售中的作用。我们确定并详细说明购物者，零售商，员工和供应商采用技术的动因和结果。我们推测未来的零售场景，并概述有关技术和零售的未来研究途径。最后，我们得出结论，技术不仅会重塑零售业，而且还允许零售业在新的不可预见的情况下发生变化。