Marketing Letters ( IF 3.426 ) Pub Date : 2020-11-04 , DOI: 10.1007/s11002-020-09546-4 Georgios Zervas , Davide Proserpio , John W. Byers
Judging by the millions of reviews left by guests on the Airbnb platform, this trusted community marketplace for accommodations is fulfilling its mission of matching travelers with hosts having room to spare remarkably well. Based on our analysis of ratings, we collected for millions of properties listed on Airbnb worldwide, we find that nearly 95% of Airbnb properties boast an average star-rating of either 4.5 or 5 stars (the maximum); virtually none have less than a 3.5 star-rating. We contrast this with the ratings of roughly 700,000 hotels, B&Bs, and vacation rentals worldwide that we collected from TripAdvisor. We find that hotel and B&B average ratings are much lower—3.8 and 4.1 stars, respectively—with much more variance across reviews. TripAdvisor vacation rental ratings are more similar to Airbnb ratings, but only about 85% of properties have an average rating of 4.5 or 5 stars. We then consider properties cross-listed on both platforms. For these properties, we find that even though the average ratings on Airbnb and TripAdvisor are more similar than hotels and B&Bs, proportionally more properties receive the highest ratings (4.5 stars and above) on Airbnb than on TripAdvisor. Moreover, there is only a weak correlation in the ratings of individual cross-listed properties across the two platforms. Finally, we show that these differences are consistent when considering data from two different time periods: 2015 and 2018.
中文翻译:
首次浏览Airbnb上的在线声誉,每次入住的平均水平都高于平均水平
从旅客在Airbnb平台上留下的数百万条评论来看,这个值得信赖的住宿社区市场正在履行其使命,即为旅行者和有足够余地的房东匹配。根据对评级的分析,我们收集了全球Airbnb上数百万的房地产,发现近95%的Airbnb房地产平均星级为4.5或5星(最高);几乎没有一家酒店的星级低于3.5。我们将这与我们从TripAdvisor收集的全球大约700,000家酒店,B&B和度假屋租金进行对比。我们发现,酒店和B&B的平均评分要低得多(分别为3.8和4.1星),而评论之间的差异更大。TripAdvisor的假期出租评分与Airbnb评分更相似,但只有大约85%的酒店平均评分为4.5或5星。然后,我们考虑在两个平台上交叉列出的属性。对于这些住宿,我们发现,即使Airbnb和TripAdvisor的平均评分比酒店和B&B更为相似,但与之相比,在Airbnb上获得最高评分(4.5星级及以上)的房产却比例更高。此外,在两个平台上,各个交叉列出的物业的评级之间的关联性很弱。最后,我们表明,在考虑两个不同时间段(2015年和2018年)的数据时,这些差异是一致的。我们发现,即使Airbnb和TripAdvisor的平均评分比酒店和B&B更为相似,但与之相比,在Airbnb上获得最高评分(4.5星及以上)的酒店也要成比例地多。此外,在两个平台上,各个交叉列出的物业的评级之间的关联性很弱。最后,我们表明,在考虑两个不同时间段(2015年和2018年)的数据时,这些差异是一致的。我们发现,即使Airbnb和TripAdvisor的平均评分比酒店和B&B更为相似,但与之相比,在Airbnb上获得最高评分(4.5星及以上)的酒店也要成比例地多。此外,在两个平台上,各个交叉列出的物业的评级之间的关联性很弱。最后,我们表明,在考虑两个不同时间段(2015年和2018年)的数据时,这些差异是一致的。