There has been a vast proliferation of categories, descriptors and labels used to describe gender and sexual identity over the past few years, with terms now numbering in the hundreds. Many terms, such as heteroflexible, asexual, demigirl and sapiosexual actively contest masculine/feminine and hetero/homo binary arrangements of identity, and LGBTQ minority rights discourses and arguably represent an epochal shift in gender/sexual knowledge frameworks. The cultural conditions that make such change possible have yet to be explored. This paper draws on theoretical approaches to populism to analyse the role of popular culture, digital communication and contestation of institutional and expert knowledges in driving the emergence of new gender and sexual terminology.

在过去的几年中，用于描述性别和性身份的类别，描述符和标签的种类繁多，现在有数百种。诸如异性，无性，无性，女童和性爱等许多术语积极地挑战了男性/女性和异质/同性恋的二元身份安排，以及LGBTQ少数群体权利论述，可以说是性别/性知识框架的时代性转变。使这种改变成为可能的文化条件还有待探索。本文采用民粹主义的理论方法来分析流行文化，数字通信以及机构和专家知识的竞争在推动新的性别和性术语出现中的作用。