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Value co-destruction: Review and conceptualization of interactive value formation
Marketing Theory ( IF 3.476 ) Pub Date : 2021-01-05 , DOI: 10.1177/1470593120983390
Per Echeverri , Per Skålén 1
Affiliation  

The aim of this conceptual article is to both provide a critical review of research into value co-destruction (VCD) and outline a common conceptual framework in order to better understand and guide future research into VCD and value co-creation (VCC). This review finds that the VCD stream of research has followed two lines of enquiry: one that highlights the role of resources and service systems and another that focuses on practices. It further finds that some prior research has argued that a direct and reciprocal relationship exists between VCD and VCC, captured in the concept of interactive value formation (IVF). A synthesizing IVF framework is outlined which suggests that the alignment and misalignment both within practices and in-between different practices determines IVF, that is, VCD and VCC. The framework further suggests that IVF is both enabled and constrained by resources and service systems.



中文翻译:

价值共毁:互动价值形成的回顾与概念化

本概念文章的目的是提供对价值共毁(VCD)研究的批判性审查,并概述通用的概念框架,以便更好地理解和指导对VCD和价值共创(VCC)的未来研究。这篇评论发现VCD的研究遵循了两方面的要求:一是强调资源和服务系统的作用,另一是关注实践。它进一步发现,一些先前的研究认为,VCD和VCC之间存在直接和互惠的关系,并以交互价值形成(IVF)的概念捕获。概述了一个综合的IVF框架,该框架表明实践中以及不同实践之间的对齐和错位决定了IVF,即VCD和VCC。

更新日期:2021-01-08
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