The study proposes a conceptual model to investigate the relationship between values, perceived trust, voluntary reduction tourist eco-behaviours, PCE, and the intention for staying in green hotels. A survey on 266 respondents and statistical measures using SEM was used to analyse the data. The study examines whether PCE has a mediating relationship between values, eco-behaviour, trust, and intention to stay in green hotels, as well as a direct relationship. Furthermore, it also examines whether both voluntary reduction travel behaviour (which we call eco-behaviour) and perceived trust (i.e. trust) in green hotels act as mediator between values and intention to stay at green hotels. The findings are anticipated to shed some light on how Values, Eco-behaviours, PCE and Trusts are related, and together, these two objectives offer important insights for marketing practitioners.

这项研究提出了一个概念模型，用于研究价值观，感知信任，自愿减少游客的生态行为，PCE以及在绿色酒店住宿的意图之间的关系。通过对266位受访者的调查和使用SEM的统计方法来分析数据。该研究调查了PCE是否在价值观，生态行为，信任和打算入住绿色酒店之间具有中介关系，以及是否存在直接关系。此外，它还研究了自愿减少旅行行为（我们称为生态行为）和对绿色酒店的感知信任（即信任）是否在价值和打算入住绿色酒店之间充当中介者的角色。预期这些发现将阐明价值，生态行为，PCE和信托之间的关系，以及它们之间的关系，