Within an institutional theory framework, this paper identifies three interconnected fields of the marketing institution – research, education, and practice – that contribute to advancing the diversity and inclusion discourse in promoting multicultural marketplace wellbeing. Conducting three studies, one in each field and across contexts in three continents, we identify barriers that inhibit effective implementation of diversity and inclusion initiatives in today’s multicultural marketplaces. These barriers exist within and across fields and pertain to cultural-cognitive (shared meanings), normative (normative factors), and regulatory (rules and systems) pillars supporting the existence or transformation of institutions. From our research findings, we provide specific guidance for institutional work within marketing’s fields and policy developments needed to advance diversity and inclusion engaged marketing (DIEM) for enhancing multicultural marketplace wellbeing.

中文翻译：

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EXPRESS：将多元化和包容性参与营销 (DIEM) 制度化，以促进多元文化市场福祉

在制度理论框架内，本文确定了营销机构的三个相互关联的领域——研究、教育和实践——这些领域有助于促进多元文化市场福祉的多样性和包容性话语。我们进行了三项研究，一项针对三大洲的每个领域和不同背景，确定了阻碍在当今多元文化市场中有效实施多元化和包容性举措的障碍。这些障碍存在于领域内和跨领域，涉及支持机构存在或转型的文化认知（共享意义）、规范（规范因素）和监管（规则和系统）支柱。从我们的研究结果来看，