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Disruptive Events and Associated Discontinuities: A Macromarketing Prescription
Journal of Macromarketing ( IF 1.979 ) Pub Date : 2020-12-11 , DOI: 10.1177/0276146720979134 Michael R. Hyman 1 , Alena Kostyk 2 , Haseeb A. Shabbir 3
Journal of Macromarketing ( IF 1.979 ) Pub Date : 2020-12-11 , DOI: 10.1177/0276146720979134 Michael R. Hyman 1 , Alena Kostyk 2 , Haseeb A. Shabbir 3
Affiliation
This essay discusses social disruptions, social discontinuities, and associated interventions by social marketers and public policymakers. Prescriptive touchpoints for such interventions are (1) mi...
中文翻译：
破坏性事件和相关的不连续性：宏观营销处方
本文讨论了社会混乱、社会不连续性以及社会营销人员和公共政策制定者的相关干预措施。此类干预的规定性接触点是 (1) 密...
更新日期：2020-12-11
中文翻译：
破坏性事件和相关的不连续性：宏观营销处方
本文讨论了社会混乱、社会不连续性以及社会营销人员和公共政策制定者的相关干预措施。此类干预的规定性接触点是 (1) 密...
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