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Consumer Choicemaking and Choicelessness in Hyperdigital Marketspaces
Journal of Macromarketing ( IF 1.979 ) Pub Date : 2020-12-09 , DOI: 10.1177/0276146720978257
Nikhilesh Dholakia 1 , Aron Darmody 2 , Detlev Zwick 3 , Ruby Roy Dholakia 1 , A. Fuat Fırat 4
Affiliation  

Technologies, especially Internet-based digital ones, are reshaping choice processes – actual considerations and actions, as well as perceptions of these – in massive, often fundamental, ways. In t...

中文翻译:

超数字市场空间中的消费者选择和无选择

技术,尤其是基于互联网的数字技术,正在以大规模的、通常是基本的方式重塑选择过程——实际考虑和行动,以及对这些的看法。在...
更新日期:2020-12-09
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