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The Powers and Perils of Societal Advertising
Journal of Macromarketing ( IF 1.979 ) Pub Date : 2020-12-09 , DOI: 10.1177/0276146720978261 Christos Livas 1
Journal of Macromarketing ( IF 1.979 ) Pub Date : 2020-12-09 , DOI: 10.1177/0276146720978261 Christos Livas 1
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Despite the lack of consensus in existing literature regarding the societal functions of advertising, brands have been increasingly incorporating aspects of their stance on key social issues and/or...
中文翻译:
社会广告的力量和危险
尽管现有文献对广告的社会功能缺乏共识,但品牌越来越多地将其在关键社会问题和/或...
更新日期:2020-12-09
中文翻译:
社会广告的力量和危险
尽管现有文献对广告的社会功能缺乏共识,但品牌越来越多地将其在关键社会问题和/或...