当前位置: X-MOL 学术Journal of Macromarketing › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
Macromarketing Metrics of Consumer Well-Being: An Update
Journal of Macromarketing ( IF 1.979 ) Pub Date : 2020-10-30 , DOI: 10.1177/0276146720968096
M. Joseph Sirgy 1
Affiliation  

This commentary updates much of the research related to the various constructs and metrics of consumer well-being. Specifically, I review the research to date concerning several conceptualizations ...

中文翻译:

消费者幸福感的宏观营销指标:更新

这篇评论更新了与消费者福祉的各种结构和指标相关的大部分研究。具体来说,我回顾了迄今为止关于几个概念化的研究......
更新日期:2020-10-30
down
wechat
bug