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Determining the Importance of Stopover Destination Attributes: Integrating Stated Importance, Choice Experiment, and Eye-Tracking Measures
Journal of Hospitality & Tourism Research ( IF 4.2 ) Pub Date : 2020-12-28 , DOI: 10.1177/1096348020980818
Steven Pike 1 , Filareti Kotsi 2 , Harmen Oppewal 3 , Di Wang 1
Affiliation  

Stopover tourism is an important but neglected area of study. This article combines a discrete choice experiment with eye-tracking measures and self-stated attribute importance ratings to analyze stopover destination preferences. A sample of Australian residents shows safety is the most critical determinant of stopover destination attractiveness based on both the importance ratings and choice model results, but that it does not receive the greatest amount of visual attention. Seven attributes showed little consistency between the methods. However, when the measures are combined into one choice model, there are insights into associations between ratings, amounts of visual attention, and the final impact of an attribute on the choice outcome. Findings indicate the overall importance of each attribute and show how attribute importance varies across the sample and during the choice process. The article thus illustrates how different measures can be combined to study preferences for destination attributes in a specific travel context.



中文翻译:

确定中途停留目的地属性的重要性:整合陈述的重要性,选择实验和眼动追踪措施

中途停留旅游是一个重要但被忽视的研究领域。本文将离散选择实验与眼动指标和自我陈述的属性重要性等级结合起来,以分析中途停留目的地的偏好。澳大利亚居民的样本显示,基于重要性等级和选择模型结果,安全性是中途停留目的地吸引力的最关键决定因素,但它并没有获得最多的视觉关注。七个属性显示方法之间几乎没有一致性。但是,将这些度量组合到一个选择模型中时,可以洞察等级,视觉注意力量以及属性对选择结果的最终影响之间的关联。结果表明每个属性的总体重要性,并显示整个样本以及选择过程中属性的重要性如何变化。因此,本文说明了如何组合不同的度量来研究特定旅行环境中目的地属性的偏好。

更新日期:2021-01-08
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