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The Social Embeddedness of MSMEs Goyor Woven Sarong in Sambirembe Village, Kalijambe, Sragen
Society ( IF 0.979 ) Pub Date : 2020-08-31 , DOI: 10.33019/society.v8i2.198
Meita Arsita 1 , Ahmad Zuber 1 , Argyo Demartoto 1
Affiliation  

Goyor woven sarong craft is one of the Micro, Small, and Medium Enterprises (MSMEs) in Wonosari Hamlet, Sambirembe Village, Kalijambe Sub-District, Sragen Regency, Central Java Province, Indonesia. The woven sarong craft is a cultural heritage passed down from generation to generation. The woven sarong craft business has survived even though the industrial-scale businesses have spread widely. In economic practice, economic actions among business actors of the woven sarong craft are based on cultural values. This research aims to analyze (1) the embeddedness of cultural values in economic practices of Goyor woven sarong; (2) the relational embeddedness between middlemen, collectors, and craftswomen; (3) the economic strategy of the Goyor woven sarong business. This research was qualitative research with a case study approach. The research analysis used the concept of economic actors’ embeddedness in the social networks approach by Granovetter. Research data was collected through in-depth interviews and direct observation. Informants were selected using a purposive sampling technique. The result shows that: 1) there is the embeddedness of cultural values on the woven sarong craft business sustainability. Woven sarong craft is a cultural heritage and work ethic has become the main foundation for business sustainability; 2) the relational embeddedness was manifested through mutual trust between the collectors, middlemen, and craftswomen through a sense of “ewuh pekewuh” (feeling bad, embarrassment, feeling uncomfortable), and through mutual need between the collectors, middlemen, and craftswomen; 3) the economic strategy of the Goyor woven sarong business actors follows the flow of community culture.

中文翻译:

Mra的社会嵌入Goyor Woven Sarong在Sragen Kalijambe的Sambirembe村

Goyor编织的围裙工艺品是印度尼西亚中爪哇省斯拉根摄政区卡里贾姆贝分区Sambirembe村Sambirembe村Wonosari Hamlet的小型,中型企业(MSME)之一。编织的布裙工艺是一代代传承下来的文化遗产。尽管工业规模的业务已经广泛传播,但纱笼布的手工艺业务仍然幸存下来。在经济实践中,编织围裙工艺的商业参与者之间的经济行为是基于文化价值的。本研究旨在分析(1)Goyor编织围裙经济实践中的文化价值嵌入;(2)中间商,收藏家和手工业者之间的关系嵌入;(3)Goyor编织围裙业务的经济策略。本研究是采用案例研究方法的定性研究。研究分析在Granovetter的社交网络方法中使用了经济主体嵌入的概念。研究数据是通过深入访谈和直接观察收集的。使用目的性抽样技术选择知情人。结果表明:1)编织围裙工艺业务可持续性具有文化价值的内蕴性。编织的布裙工艺是一种文化遗产,职业道德已成为企业可持续发展的主要基础。2)关系的嵌入是通过收藏家,中间商和手工艺人之间的相互信任,通过一种“ ewuh pekewuh”的感觉(感觉不好,尴尬,不舒服)以及收藏家,中间商和手工艺人之间的相互需要来体现的;
更新日期:2020-08-31
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