Social media has changed the ways of the political campaign to win their candidates. The media has been prepared for disseminating vision and mission of political candidates since social media has been a promising strategy campaign. This study aims to analyze the campaign strategy of the 2019 Presidential and Vice-Presidential elections on Social Media. The method used was descriptive qualitative. The Data sources were obtained through the winning team accounts of Jokowi and Prabowo on Twitter. Data analysis techniques used Nvivo 12 plus through the crosstab feature. The results of the study found that the two winning team accounts on Twitter @BK52bersamaJKW and @PrabowoSandi_ID were very enthusiastic during the campaign. However, in the consistency level of Twitter account @BK52bersama JKW from February to April was not stable during the campaign process. Meanwhile, the Twitter account @PrabowoSandi_ID Twitter from November to December was inactive and it increased in January. Between the two winning teams; the Prabowo team was more enthusiastic in disseminating the candidate by using the hashtag where the percentage level is higher than the winning team of Jokowi.

中文翻译：

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2019年社交媒体总统和副总统选举的竞选策略

社交媒体已经改变了政治竞选赢得候选人的方式。媒体已经准备好传播政治候选人的愿景和使命，因为社交媒体是一项很有前途的战略运动。本研究旨在分析2019年社交媒体上的总统和副总统大选的竞选策略。使用的方法是描述性的定性方法。数据来源是通过Twitter上Jokowi和Prabowo的获胜团队帐户获得的。数据分析技术通过交叉表功能使用了Nvivo 12 plus。研究结果发现，在竞选期间，Twitter @ BK52bersamaJKW和@PrabowoSandi_ID上的两个获胜团队帐户非常热情。然而，在竞选过程中，Twitter帐户@ BK52bersama JKW从2月到4月的一致性级别不稳定。同时，11月至12月的Twitter帐户@PrabowoSandi_ID Twitter处于无效状态，1月份有所增加。在两个获胜团队之间；Prabowo团队更热衷于使用百分比级别高于Jokowi获胜团队的标签来传播候选人。