The world of retailing is changing rapidly, and much of that change has been enabled by customer-interfacing retail technologies. This commentary offers a framework for classifying technologies, based on their primary influence on a customer’s purchase journey – in the pre-purchase stage, needs management and search engagement technologies; in purchase stage, purchase transaction and physical acquisition technologies; and in the post-purchase stage, follow-up service and loyalty management technologies. We then discuss and classify forty recent retail technologies according to this framework. Finally, we identify areas that offer great potential for further research on retail technology.

零售业正在迅速变化，其中许多变化是由与客户接口的零售技术实现的。本评论基于技术对客户购买过程的主要影响提供了一个技术分类框架–在购买前阶段，需求管理和搜索参与技术；在购买阶段，购买交易和实物收购技术；在购买后阶段，提供后续服务和忠诚度管理技术。然后，我们根据此框架讨论和分类40种最新零售技术。最后，我们确定了在零售技术方面有进一步研究潜力的领域。