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The Accountability Crisis In Advertising and Marketing
Journal of Advertising Research ( IF 3.031 ) Pub Date : 2019-12-01 , DOI: 10.2501/jar-2019-042
David W. Stewart

Once upon a time a new medium emerged that captured the attention of audiences. The inventor had great dreams for the medium: It would become a powerful tool for teaching and learning, making illiteracy a thing of the past. Instead of waiting for others to describe events, and put their own

中文翻译:

广告和营销中的问责制危机

曾几何时,出现了一种新的媒体,吸引了观众的注意。发明人对媒体有一个伟大的梦想:它将成为一种强大的教学工具,使文盲成为过去。而不是等待别人描述事件,并把自己的
更新日期:2019-12-01
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