ABSTRACT This research explores the understudied relationship between two crucial variables—empathy elicited by narratives and the degree of efficacy possessed by bystanders—by using narratives in public service announcements. Findings showed that empathy-laden narratives were indeed superior to nonnarratives in generating more favorable attitudes toward public service announcements and motivating bystanders to report abuse. The positive effect of narrative public service announcements was amplified when participants9 issue involvement was high. More important, the results confirmed a serial multiple-mediator model of empathy and bystander efficacy for the effects of narratives on positive reporting intention.

中文翻译：

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移情与效能在公共服务公告中的作用

摘要本研究通过在公共服务公告中使用叙事，探讨了两个关键变量之间的未被充分研究的关系-叙事引起的共鸣和旁观者所具有的效力程度。调查结果表明，充满同情心的叙事确实优于非叙事叙事，对公共服务公告产生了更有利的态度，并激励旁观者举报虐待行为。当参与者9参与度很高时，叙事性公共服务公告的积极作用就被放大了。更重要的是，结果证实了叙事对积极报告意图的影响所产生的移情和旁观者效能的系列多重中介模型。