This article reflects on governance and Corporate Social Responsibility (CSR) as a competitive strategy. It shows that synergies for achieving sustainable tourism destinations require innovation, inter-business cooperation, and public-private cooperation. The empirical analysis focuses on the island of Fuerteventura, Canary Islands. The island is an outermost territory of the European Union, where the high number of tourists has an important socio-environmental impact. Fuerteventura has also been designated a Biosphere Reserve due to respect for its cultural, natural and scenic values and the manner in which commitment to renewable energy, responsible water management and responsible fishing have contributed to its sustainable development. This recognition has led to a coordinated decision-making process, which has resulted in the implementation of different plans to modernize this tourist destination. In fact, the island has been divided into three basic zones that differ in the conservation levels pursued and the activities allowed in each of them. In this context, this article aims to analyze the influence of innovation, private-public collaboration and private-private collaboration on tourist accommodation companies regarding their level of integration of CSR in an island designated as a Biosphere Reserve.

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CSR作为保护岛屿地区公私关系的策略：加那利群岛富埃特文图拉

本文反映了治理和企业社会责任（CSR）作为一种竞争策略。它表明，实现可持续旅游目的地的协同作用需要创新，企业间合作和公私合作。实证分析集中在加那利群岛的富埃特文图拉岛。该岛是欧盟的最外领土，大量游客在此产生了重要的社会环境影响。富埃特文图拉岛还因其文化，自然和风景价值以及对可再生能源的承诺，负责任的水管理和负责任的渔业对其可持续发展作出贡献的方式而被指定为生物圈保护区。这种认可导致协调的决策过程，这导致实施了使该旅游目的地现代化的不同计划。实际上，该岛已被划分为三个基本区域，每个区域的保护级别和活动范围各不相同。在这种情况下，本文旨在分析创新，私人-公共合作和私人-私人合作对旅游住宿公司在指定为生物圈保护区的岛屿中的CSR整合水平的影响。