With the increasing popularity of mobile apps, research on their adoption and acceptance is also on the rise. However, an important yet understudied area is the continued use of initial adoption. Additionally, although there are a variety of mobile apps, most previous research either examines one type of mobile app or treats all types of mobile apps as one homogenous entity. The purpose of this study is to investigate the moderating effects of app type on the intention of continued use among the three most popular types of mobile app (social networking, game, and productivity apps). A survey (N = 790) with young adults was conducted based on the extended unified theory of acceptance and use of technology (UTAUT2). The structural equation modelling results demonstrated the moderating effects of app type on the factors in UTAUT2 on the intention of continued use. Theoretical and practical implications of the findings are discussed.

中文翻译：

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应用类型对大学生继续使用移动应用的意图的调节作用

随着移动应用程序的日益普及，对它们的采用和接受度的研究也在不断增加。但是，一个重要但尚未深入研究的领域是继续采用最初采用的方法。另外，尽管有各种各样的移动应用程序，但是大多数先前的研究要么检查一种类型的移动应用程序，要么将所有类型的移动应用程序视为一个同质实体。本研究的目的是调查三种最受欢迎​​的移动应用程序类型（社交网络，游戏和生产力应用程序）中，应用程序类型对持续使用意图的调节作用。根据对技术的接受和使用的扩展统一理论（UTAUT2），对年轻人进行了一项调查（N = 790）。结构方程建模结果表明，app类型对UTAUT2中因素的调节作用对持续使用的意图。讨论的结果的理论和实践意义。