The main purpose of the study is to construct a green customer satisfaction index (GCSI) model to explore green consumer behaviours. This study validates the GCSI model by performing a case study on eco-smart hotels from 527 customers. The structural equation modelling (SEM) is then applied to verify the outcome of the GCSI model. There are seven variables in the GCSI model: 'green perceived quality', 'green corporate social responsibility', 'green expectation', 'green brand image', 'green perceived value', 'green customer satisfaction', and 'green customer loyalty'. Due to the recent growth in mobile commerce and its effect on green industries, this paper will also discuss some of the needs and future concerns of mobile users. The research outcome reveals that green customer satisfaction positively affects green customer loyalty. Green corporate social responsibility, green expectation, green brand image, and green perceived value enhance green customer loyalty through green satisfaction.

中文翻译：

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草更绿：制定和实施绿色消费者满意度指数

该研究的主要目的是构建一个绿色顾客满意度指数（GCSI）模型，以探索绿色消费者的行为。这项研究通过对527个客户的生态型智能酒店进行案例研究，验证了GCSI模型的有效性。然后应用结构方程模型（SEM）验证GCSI模型的结果。GCSI模型中有七个变量：“绿色感知质量”，“绿色企业社会责任”，“绿色期望”，“绿色品牌形象”，“绿色感知价值”，“绿色客户满意度”和“绿色客户忠诚度” '。由于移动商务的最新发展及其对绿色产业的影响，本文还将讨论移动用户的一些需求和未来的担忧。研究结果表明，绿色客户满意度会积极影响绿色客户忠诚度。绿色企业社会责任，绿色期望，绿色品牌形象和绿色感知价值通过绿色满意度提高了绿色客户忠诚度。