With the rising popularity of financial technology, the use of mobile payments has become a mainstream payment tool option. With the arrival of the mobile payment era, in addition to facing huge business opportunities and potential interests, business owners are also pondering how to combine their own advantages to maximise the wealth of shareholders, which is an important issue worthy of attention. This study found that there was a significant abnormal return before the event date, suggesting that investors had inconsistent opinions. Positive opinions were mainly towards non-financial industry operators, while negative opinions were mainly towards financial industry operators. This phenomenon may be due to investors holding different expectations for different mobile payment companies.

中文翻译：

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市场对移动支付采用的反应分析：金融与非金融行业的比较

随着金融技术的日益普及，移动支付的使用已成为主流的支付工具选择。随着移动支付时代的到来，企业主除了面临巨大的商机和潜在的利益外，还在思考如何结合自身的优势来最大化股东的财富，这是一个值得关注的重要问题。这项研究发现，在事件发生之前有明显的异常收益，这表明投资者的观点不一致。正面意见主要针对非金融业经营者，而负面意见主要针对金融业经营者。这种现象可能是由于投资者对不同的移动支付公司持有不同的期望。