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What customers want from smart devices: Investigating explicitly judged and implicitly derived success factors
International Journal of Mobile Communications ( IF 1.522 ) Pub Date : 2020-01-01 , DOI: 10.1504/ijmc.2020.10017998
Kyungdoh Kim , Robert W. Proctor , Chang Soo Ok

Smart devices are gaining popularity, and success of such products requires understanding customer requirements. To investigate success factors of smart devices, we conducted two survey studies regarding cell phones, tablet computers, and laptop computers. First, we determined explicit judgements of success factors through pairwise comparison of various factors. Second, we derived success factors implicitly by having users evaluate their own smart devices. Finally, we compared these two results and finalised the success factors for smart devices, which include the following. People want to repurchase innovative smart devices with good design. Products with competitive advantage and good usability that meet customer needs are recommended by individuals who have used them. Also, products with good market conditions will typically succeed.

中文翻译:

客户对智能设备的需求:调查明确判断和隐式得出的成功因素

智能设备正变得越来越流行,而此类产品的成功需要了解客户的需求。为了调查智能设备的成功因素,我们针对手机,平板电脑和笔记本电脑进行了两项调查研究。首先,我们通过成对比较各种因素来确定对成功因素的明确判断。其次,我们通过让用户评估自己的智能设备来隐式地得出成功因素。最后,我们比较了这两个结果,并最终确定了智能设备的成功因素,包括以下内容。人们希望以良好的设计回购创新的智能设备。使用产品的人员推荐满足客户需求的具有竞争优势和良好可用性的产品。同样,具有良好市场条件的产品通常也会成功。
更新日期:2020-01-01
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