The objective of this study is to analyze the relationship between views (popularity) and social interaction generated by YouTuber videos in Spanish. A quali-quantitative analysis is conducted on a sample of 100 videos, 10 YouTube channels, 997 minutes of video, with 116,934,321 views, 12,297,021 likes/dislikes, and 1,041,191 comments on YT, 306,000 retweets/favorites on TW and 140,852 comments, shares, and reactions on FB. The existence of social media tools on YouTube does not in itself guarantee interaction by users who prefer to watch videos and adopt a passive attitude. In this analysis, we propose a social interaction indicator that takes into account the total number of social media reactions made on social networks (YT, TW, and FB) and the age of the video. Cultivating realistic conversation and interaction on platforms with audiences numbering in the millions represents a serious challenge for YouTubers.

中文翻译：

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YouTube 是否已充分发挥其潜力？西班牙顶级 YouTuber 内容交互性指标的提案

本研究的目的是分析 YouTuber 西班牙语视频产生的观看次数（流行度）和社交互动之间的关系。对 100 个视频、10 个 YouTube 频道、997 分钟视频的样本进行了定性定量分析，在 YT 上有 116,934,321 次观看、12,297,021 次喜欢/不喜欢和 1,041,191 条评论，在 TW 上有 306,000 条转发/收藏和 140,852 条评论、分享、和 FB 上的反应。YouTube 上社交媒体工具的存在本身并不能保证喜欢观看视频并采取被动态度的用户的互动。在此分析中，我们提出了一个社交互动指标，该指标考虑了在社交网络（YT、TW 和 FB）上做出的社交媒体反应的总数和视频的年龄。