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Poets of Promotion: Corporate Personality and Crowd Psychology in Guy Thorne and Leo Custance’s Sharks (1904)
Journal of Victorian Culture ( IF 0.444 ) Pub Date : 2020-06-30 , DOI: 10.1093/jvcult/vcaa017
Jakob Gaardbo Nielsen 1
Affiliation  

Abstract
This article deals with the relationship between fin-de-siècle crowd psychology and joint-stock companies in late Victorian and early Edwardian financial novels, most notably Guy Thorne and Leo Custance’s Sharks (1904). This satirical novel is not only an anatomy of the turn-of-the-century joint-stock economy, but also a critical examination of the legal principle of corporate personality and the ontology of the financial corporation. Tracing the launch and life of a ridiculously speculative joint-stock company, and employing a central metaphor of emergent corporative agency drawn from contemporary crowd psychologists such as Gustave Le Bon, the novel applies the formal logic of incorporation as a narrative principle and constructs a dystopic, farcical vision of the possibilities inherent in joint-stock companies for organizing, ordering, and connecting individuals. The article argues that, by positing the corporate person as a beheaded Leviathan, the novel portrays joint-stock business, and particularly the promotion of new companies, as an eminently imaginative kind of work, involving not simply the dissemination of financial information, but also an affective preconditioning of the investing public by means of an excessive production of texts across the period’s booming print industries.


中文翻译:

晋升诗人:Guy Thorne和Leo Custance的《鲨鱼》中的企业人格和人群心理(1904)

摘要
本文讨论了维多利亚时代晚期和爱德华时期早期金融小说中鳍尾人群的心理与股份公司之间的关系,其中尤以盖伊·索恩和莱奥·库斯汀的《鲨鱼》为例(1904)。这部讽刺小说不仅是对世纪之交股份制经济的剖析,而且是对公司人格法律原则和金融公司本体论的批判性考察。该小说追踪了一个荒谬的投机性股份公司的成立和生活,并采用了来自现代人群心理学家(例如古斯塔夫·勒·邦)的新兴公司代理机构的中央隐喻,该小说将形式化的合并逻辑作为一种叙事原理,并构造了一种错位,对股份公司固有的组织,订购和联系个人的可能性的嘲讽。文章认为,通过将企业人假定为斩首的利维坦,这本小说描绘了股份制业务,尤其是新公司的促销,
更新日期:2020-06-30
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