Abstract

Smart tourism destinations are growing, with the use and implementation of technology to make travel more enjoyable. Still, the tourist's information privacy concerns generated by the big data available to the destination and service providers is a significant problem for smart tourism, which can affect the sustainability and economic benefit of the smart tourism destination. This study investigates privacy concern, perceived risk, control of information, service provider trust in a smart tourism destination, and the resulting behavioural intentions. The results were obtained using an online survey of 384 respondents that have visited the smart tourism destination Dubai. The results indicated that use context as an environmental factor helps mitigate the tourists' negative privacy concerns and perceived risk towards trust in a smart tourism destination. Furthermore, previous privacy violation experience as a personal factor was negatively related to trust in the smart tourism destination and the service providers. The study provides meaningful contributions on smart tourism to destination management organizations (DMO's) and service providers on what influences and mitigates the privacy concern of the tourists using mobile application location-based services available in a smart tourism destination, building on the social cognitive theory.

摘要

随着技术的使用和实施使旅行变得更加愉快，智能旅游目的地正在增长。尽管如此，由目的地和服务提供商可用的大数据产生的游客信息隐私问题是智慧旅游的一个重大问题，它会影响智慧旅游目的地的可持续性和经济效益。本研究调查了隐私问题、感知风险、信息控制、服务提供商对智能旅游目的地的信任以及由此产生的行为意图。结果是通过对访问过智能旅游目的地迪拜的 384 名受访者进行的在线调查得出的。结果表明，使用语境作为环境因素有助于减轻游客的 负面隐私问题和对智能旅游目的地信任的感知风险。此外，之前作为个人因素的隐私侵犯经历与对智能旅游目的地和服务提供商的信任呈负相关。该研究以社会认知理论为基础，为目的地管理组织 (DMO) 和服务提供商提供了有关智能旅游的有意义的贡献，以了解是什么影响和减轻了使用智能旅游目的地中可用的移动应用程序位置服务的游客的隐私问题。