The health, economic, and social impact of the COVID-19 pandemic is unprecedented in our lifetime, and no individual in this globalized, interconnected world is immune from its effects. This pandemic is a fundamental challenge for consumers, companies, and governments. Against this background, our commentary underscores linkages between public health, environment, and economy and explores how lessons from COVID-19 can help prevent other large-scale disasters. We focus on global climate change (GCC), because rising temperatures increase the likelihood of future pandemics. Accordingly, experts consider GCC “the largest public health threat of the century” (Wyns 2020). Although societal crises are underresearched in marketing, we propose that marketers should add their expertise to help avoid future crises. Notably, the Journal of Public Policy & Marketing (JPP&M) is uniquely positioned as a premier outlet for corresponding research at the intersection of marketing and policy.

中文翻译：

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是时候拉平 COVID-19 和气候变化的曲线了。营销可以提供帮助。

COVID-19 大流行对健康、经济和社会的影响在我们有生之年是前所未有的，在这个全球化、相互关联的世界中，没有人能免受其影响。这种流行病对消费者、公司和政府来说都是一个根本性的挑战。在此背景下，我们的评论强调了公共卫生、环境和经济之间的联系，并探讨了 COVID-19 的经验教训如何帮助预防其他大规模灾害。我们关注全球气候变化 (GCC)，因为气温升高会增加未来流行病的可能性。因此，专家认为海湾合作委员会是“本世纪最大的公共卫生威胁”（Wyns 2020）。尽管营销中对社会危机的研究不足，但我们建议营销人员应增加他们的专业知识，以帮助避免未来的危机。值得注意的是，《公共政策杂志》和