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My Privacy and Control Matter: Understanding Motivations for Using Untact Services
Cyberpsychology, Behavior, and Social Networking ( IF 6.135 ) Pub Date : 2021-06-14 , DOI: 10.1089/cyber.2020.0350
Ahyeon Kim 1 , Yongjun Sung 1
Affiliation  

This study's aim was to uncover psychological and social motives for using untact services and to explore the relationships between identified motivations and attitudinal and continuous behavioral intention variables. We conducted a survey with 328 untact service users, and used exploratory and confirmatory factor analysis to find underlying motivations. The findings suggest that users of untact services have four primary motives. Individuals use untact services to protect their personal information (privacy), to increase their control over business transactions (control), to enjoy the process itself (fun), and to avoid uncomfortable interactions with employees (interaction avoidance). In addition, identified motivations and attitudes toward as well as continuing intention to use the services were all positively related. Among the motivations, control showed the strongest relationship with both attitude and continuance intention.

中文翻译:

我的隐私和控制问题:了解使用 Untact 服务的动机

本研究的目的是揭示使用非接触式服务的心理和社会动机,并探讨确定的动机与态度和持续行为意图变量之间的关系。我们对 328 名未接触的服务用户进行了调查,并使用探索性和验证性因素分析来寻找潜在的动机。调查结果表明,未接触服务的用户有四个主要动机。个人使用未触及的服务来保护他们的个人信息(隐私),增加他们对业务交易的控制(控制),享受过程本身(乐趣),并避免与员工的不舒服互动(互动回避)。此外,确定的动机和态度以及继续使用服务的意图都呈正相关。在动机中,
更新日期:2021-06-17
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