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Whose Tweets on COVID-19 Gain the Most Attention: Celebrities, Political, or Scientific Authorities?
Cyberpsychology, Behavior, and Social Networking ( IF 6.135 ) Pub Date : 2021-02-11 , DOI: 10.1089/cyber.2020.0336
Mikołaj Kamiński 1 , Cyntia Szymańska 2 , Jan Krzysztof Nowak 3
Affiliation  

Twitter has considerable capacity for health education and proves to be an efficient and accessible communication tool in the coronavirus disease-19 (COVID-19) pandemic. Although many stakeholders saturate Twitter with COVID-19–related information, it remains unknown who disseminates information most efficaciously. COVID-19–related tweets were obtained from Twitter accounts of health agencies, governmental authorities, universities, scientific journals, medical associations, and celebrities. Posts' impact was measured with the nominal and relative (%followers) number of likes and retweets. A sentiment analysis was conducted.We have identified 17,331 COVID-19–related tweets posted by 338 accounts in >4 months since the virus began to spread. The largest number of likes was received by tweets of celebrities (median nominal, relative likes; 14,918, 0.036 percent), politicians (259, 0.174 percent), and health agencies (231, 0.007 percent). Most retweeted messages were also posted by celebrities (2,366, 0.005 percent), health agencies (130, 0.004 percent), and politicians (55, 0.041 percent). Retweets and likes peaked in March 2020, and the overall sentiment of the tweets was growing steadily. Whereas celebrities and politicians posted positive messages, the scientific and health authorities often employed a negative vocabulary. The posts with positive sentiment gained more likes and relative likes than nonpositive. During the pandemic, the tweets of celebrities and politicians related to COVID-19 outperform those coming from health and scientific institutions. Active engagement of Twitter influencers may help key messages go viral.

中文翻译:

谁最关注COVID-19的推文:名人,政治或科学权威?

Twitter具有强大的健康教育能力,并被证明是在19冠状病毒病(COVID-19)大流行中一种有效且可访问的交流工具。尽管许多利益相关者使Twitter拥有与COVID-19相关的信息,但仍不清楚谁能最有效地传播信息。与COVID-19相关的推文来自卫生机构,政府机构,大学,科学期刊,医学协会和名人的Twitter帐户。帖子的影响力是通过点赞和转发的名义和相对(关注者)数量来衡量的。进行了情绪分析。自该病毒开始传播以来,我们已经确定了338个帐户在超过4个月内发布的17,331条与COVID-19相关的推文。名人推文收到的赞次数最多(中位数,相对喜欢; 14,918(0.036%),政客(259(0.174%))和卫生机构(231(0.007%))。被转发最多的消息还包括名人(2,366,0.005%),卫生机构(130,0.004%)和政客(55,0.041%)。转推和喜欢的人数在2020年3月达到顶峰,总体推文情绪稳步增长。名人和政客发表了积极的信息,而科学和卫生当局却经常使用负面的词汇。具有积极情绪的职位比非积极职位获得更多的喜欢和相对喜欢。在大流行期间,与COVID-19相关的名人和政客的推文胜过来自卫生和科研机构的推文。Twitter影响者的积极参与可能有助于使关键信息传播开来。和卫生机构(231,0.007%)。被转发最多的消息还包括名人(2,366,0.005%),卫生机构(130,0.004%)和政客(55,0.041%)。转推和喜欢的人数在2020年3月达到顶峰,总体推文情绪稳步增长。名人和政客发表了积极的信息,而科学和卫生当局却经常使用负面的词汇。具有正面情绪的职位比正面的职位获得更多的喜欢和相对喜欢。在大流行期间,与COVID-19相关的名人和政客的推文胜过来自卫生和科研机构的推文。Twitter影响者的积极参与可能有助于使关键信息传播开来。和卫生机构(231,0.007%)。被转发最多的消息还包括名人(2,366,0.005%),卫生机构(130,0.004%)和政客(55,0.041%)。转推和喜欢的人数在2020年3月达到顶峰,总体推文情绪稳步增长。名人和政客发表了积极的信息,而科学和卫生当局却经常使用负面的词汇。具有积极情绪的职位比非积极职位获得更多的喜欢和相对喜欢。在大流行期间,与COVID-19相关的名人和政客的推文胜过来自卫生和科研机构的推文。Twitter影响者的积极参与可能有助于使关键信息传播开来。005%),卫生机构(130个,0.004%)和政客(55个,0.041%)。转推和喜欢的人数在2020年3月达到顶峰,总体推文情绪稳步增长。名人和政客发表了积极的信息,而科学和卫生当局却经常使用负面的词汇。具有积极情绪的职位比非积极职位获得更多的喜欢和相对喜欢。在大流行期间,与COVID-19相关的名人和政客的推文胜过来自卫生和科研机构的推文。Twitter影响者的积极参与可能有助于使关键信息传播开来。005%),卫生机构(130个,0.004%)和政客(55个,0.041%)。转推和喜欢的人数在2020年3月达到顶峰,总体推文情绪稳步增长。名人和政客发表了积极的信息,而科学和卫生当局却经常使用负面的词汇。具有积极情绪的职位比非积极职位获得更多的喜欢和相对喜欢。在大流行期间,与COVID-19相关的名人和政客的推文胜过来自卫生和科研机构的推文。Twitter影响者的积极参与可能有助于使关键信息传播开来。名人和政客发表了积极的信息,而科学和卫生当局却经常使用负面的词汇。具有积极情绪的职位比非积极职位获得更多的喜欢和相对喜欢。在大流行期间,与COVID-19相关的名人和政客的推文胜过来自卫生和科研机构的推文。Twitter影响者的积极参与可能有助于使关键信息传播开来。名人和政客发表了积极的信息,而科学和卫生当局却经常使用负面的词汇。具有积极情绪的职位比非积极职位获得更多的喜欢和相对喜欢。在大流行期间,与COVID-19相关的名人和政客的推文胜过来自卫生和科研机构的推文。Twitter影响者的积极参与可能有助于使关键信息传播开来。
更新日期:2021-02-15
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