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The travel motivations and experiences of female Vietnamese solo travellers
Tourist Studies ( IF 2.759 ) Pub Date : 2019-09-26 , DOI: 10.1177/1468797619878307
Hanaa Osman 1 , Lorraine Brown 1 , Thi Minh Trang Phung 1
Affiliation  

Solo travel is a growing trend, a significant proportion made up of international students who take solo trips during their study abroad. However there is limited empirical research on the Asian proportion of this growing market. This study explores the main motivations and constraints of 10 female Vietnamese students’ solo travellers through in-depth interviews. The findings indicate that travel motivations can be categorised into personal factors, such as freedom and flexibility, self-empowerment, independence and exploration, and social interaction factors including a lack of companions and meeting new people. Travel constraints relate to being female and alone and being of Asian descent. This research extends understanding of this important market segment. As a result, tourism providers and destination marketing organisation (DMOs) can capitalise by developing their products and marketing.

中文翻译:

越南女性单身旅行者的旅行动机和经验

单程旅行是一种增长的趋势,很大一部分是在出国留学期间进行单程旅行的国际学生。然而,关于这个不断增长的市场在亚洲的比例的实证研究有限。这项研究通过深入的访谈探讨了10名越南女学生独行旅客的主要动机和制约因素。研究结果表明,旅行动机可以归类为个人因素,例如自由和灵活性,自我赋权,独立和探索,以及社交互动因素,包括缺乏同伴和结识新朋友。出行限制与女性和独身以及亚洲血统有关。这项研究扩展了对该重要市场领域的了解。结果是,
更新日期:2019-09-26
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