当前位置: X-MOL 学术European Journal of Psychology Open › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
The Impact of Cosmetic Surgery Advertising on Swiss Women’s Body Image and Attitudes Toward Cosmetic Surgery
European Journal of Psychology Open ( IF 1.48 ) Pub Date : 2017-01-01 , DOI: 10.1024/1421-0185/a000187
Eleni-Marina Ashikali 1 , Helga Dittmar 1 , Susan Ayers 2
Affiliation  

International concern has been expressed about advertising for cosmetic surgery (British Association of Aesthetic Plastic Surgeons [BAAPS], 2005, 2008). A recent study showed that exposure to such advertising resulted in a more negative body image and attitudes toward surgery among women living in the UK (Ashikali, Dittmar, & Ayers, 2015). This study investigates the impact of cosmetic surgery advertising on women living in Switzerland, a country with relatively little advertising for cosmetic surgery. A group of 145 women (mean age 23.07) were exposed to advertising for cosmetic surgery containing either discount incentives, risk information, no additional information, or to the control condition. Exposure to advertising for cosmetic surgery resulted in increased dissatisfaction with both bodyweight and appearance. Highly materialistic women perceived such surgery as being less beneficial to their image when exposed to advertising for cosmetic surgery as well as when exposed to risk information rather than discount incentives. Moreover, appearance-dissatisfied women considered surgery to a lesser extent when exposed to risk information compared to discount incentives. Our findings highlight the need for research examining the impact of cosmetic surgery media, the content of advertising for cosmetic surgery as well as cultural variability.

中文翻译:

整容广告对瑞士女性身体形象和整容态度的影响

国际上对整容手术广告表示关注(英国美容整形外科医生协会 [BAAPS],2005 年,2008 年)。最近的一项研究表明,接触此类广告会导致生活在英国的女性的身体形象和对手术的态度更加消极(Ashikali、Dittmar 和 Ayers,2015 年)。本研究调查了整容手术广告对居住在瑞士的女性的影响,瑞士是一个整容手术广告相对较少的国家。一组 145 名女性(平均年龄 23.07 岁)接受了包含折扣激励、风险信息、无附加信息或控制条件的整容手术广告。接触整容手术广告导致对体重和外观的不满增加。高度物质主义的女性认为,当接触整容手术广告以及接触风险信息而不是折扣激励时,这种手术对她们的形象不太有利。此外,与折扣激励相比,在接触风险信息时,对外表不满意的女性在较小程度上考虑进行手术。我们的研究结果强调了研究整容手术媒体的影响、整容手术广告的内容以及文化差异的必要性。与折扣激励相比,当暴露于风险信息时,对外表不满意的女性在较小程度上考虑手术。我们的发现强调了研究整容手术媒体的影响、整容手术广告的内容以及文化差异的必要性。与折扣激励相比,当暴露于风险信息时,对外表不满意的女性在较小程度上考虑手术。我们的研究结果强调了研究整容手术媒体的影响、整容手术广告的内容以及文化差异的必要性。
更新日期:2017-01-01
down
wechat
bug