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The framing of charitable giving: A field experiment at bottle refund machines in Germany
Rationality and Society ( IF 0.895 ) Pub Date : 2018-12-29 , DOI: 10.1177/1043463118820894
Robert Neumann 1
Affiliation  

This article investigates the decision of consumers at bottle refund machines to either reclaim their bottle deposit or to donate the refund to a non-profit organization. The study documents the unique pre-intervention data on donating behaviour and introduces a field experiment to increase donation levels. The design comprised the strategic framing of the situation by highlighting different cues about the normative, descriptive and local expectations of charitable giving as well as cues about the warm glow of donating money. The experiment took place in 20 supermarkets in Germany and lasted for 12 months. By varying the experimental design and using different modelling approaches, the study arrives at the conclusion that individuals largely act consistent with the assumption having self-regarding preferences that are stable and difficult to change. Hence, our pre-test and post-intervention data stand in sharp contrast to results from lab experiments.

中文翻译:

慈善捐赠的框架:德国退瓶机的现场实验

本文调查了消费者在瓶子退款机上的决定,要么收回他们的瓶子押金,要么将退款捐赠给非营利组织。该研究记录了有关捐赠行为的独特的干预前数据,并引入了一项现场实验以提高捐赠水平。该设计通过突出有关慈善捐赠的规范性、描述性和当地期望的不同线索以及捐赠资金的温暖光芒的线索,构成了情境的战略框架。该实验在德国的 20 家超市进行,历时 12 个月。通过改变实验设计和使用不同的建模方法,该研究得出的结论是,个人的行为在很大程度上与具有稳定且难以改变的自私偏好的假设一致。因此,我们的测试前和干预后数据与实验室实验结果形成鲜明对比。
更新日期:2018-12-29
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