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Do Koreans like being nudged? Survey evidence for the contextuality of behavioral public policy
Rationality and Society ( IF 0.895 ) Pub Date : 2020-07-01 , DOI: 10.1177/1043463120937832
David Oliver Kasdan 1
Affiliation  

This study explores the nuances of South Koreans’ approval for nudge policies by replicating a survey conducted in global nudge research, and then extending the analysis and discussion with greater detail about the context. The traditions, culture, and development of Korea have contributed to a distinct behavioral bias profile that must be integrated into approaches for nudge policy design and implementation. This article proposes the qualities of such a profile from the survey results, as well as the prospect that Koreans are more receptive to information nudges that engage analytic reflection. The findings show significantly lower nudge policy approval rates for Koreans in contrast to Americans and other Western countries. This serves to support previous calls for further research about the generalizability of nudge approaches by contributing evidence to the importance of context for identifying and leveraging behavioral biases in the application of policy. The research offers insights into the Korean context that may be used for nudge policies in Korea and other Eastern contexts.

中文翻译:

韩国人喜欢被轻推吗?行为公共政策情境的调查证据

本研究通过复制在全球轻推研究中进行的调查来探索韩国人对轻推政策的批准的细微差别,然后更详细地扩展分析和讨论的背景。韩国的传统、文化和发展促成了独特的行为偏见特征,必须将其整合到推动政策设计和实施的方法中。本文从调查结果中提出了这种概况的质量,以及韩国人更容易接受进行分析反思的信息推送的前景。调查结果显示,与美国人和其他西方国家相比,韩国人的微调政策批准率要低得多。这有助于支持先前的呼吁,即通过提供证据证明背景对于识别和利用政策应用中的行为偏见的重要性,进一步研究微调方法的普遍性。该研究提供了对韩国背景的见解,可用于在韩国和其他东方背景下推动政策。
更新日期:2020-07-01
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