当前位置: X-MOL 学术Nordic Studies on Alcohol and Drugs › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
Observational learning of the televised consequences of drinking alcohol: Exploring the role of perceived similarity
Nordic Studies on Alcohol and Drugs ( IF 1.443 ) Pub Date : 2020-09-10 , DOI: 10.1177/1455072520941981
Mira Mayrhofer 1 , Jörg Matthes 1
Affiliation  

Aim: The depiction of alcohol on television is an important explanatory variable for drinking behaviour. Even though alcohol consumption is frequently shown on popular TV shows, research on the impact of TV characters as models of drinking behaviour remains scarce. We theorise that the perceived similarity to a TV character is a key mechanism to explain recipients' expectancies about alcohol consumption. Methods: We conducted two experiments in which we manipulated the drinking behaviour of a TV character and the consequences of drinking. We measured perceived similarity to the character as amediating variable and treated participants' alcohol consumption as a moderator. Results: In both studies, perceived similarity to models predicted positive expectancies about alcohol consumption, and perceived similarity decreased with the portrayal of an alcoholic character. In Study 1, participants who reported drinking rarely perceived themselves to be more similar to a rare drinker, which suggests that viewers' own alcohol consumption affects similarity judgments. In Study 2, portrayals of consequences of drinking directly affected expectancies about alcohol, moderated by participants' alcohol consumption. Conclusion: Overall, our findings suggest that perceived similarity is a key variable to understand how alcohol on television affects viewers’ expectancies toward alcohol.

中文翻译:

饮酒的电视后果的观察学习:探索感知相似性的作用

目的:电视上对酒精的描述是饮酒行为的一个重要解释变量。尽管酒精消费经常出现在流行的电视节目中,但关于电视角色作为饮酒行为模型的影响的研究仍然很少。我们推测,与电视角色的感知相似性是解释接受者对酒精消费期望的关键机制。方法:我们进行了两项实验,其中我们操纵了电视角色的饮酒行为和饮酒的后果。我们测量了与角色的感知相似性作为中介变量,并将参与者的饮酒量作为调节因素。结果:在这两项研究中,与模型的感知相似性预测了对饮酒的积极预期,并且感知到的相似性随着对酗酒者角色的描绘而减少。在研究 1 中,报告饮酒的参与者很少认为自己与罕见饮酒者更相似,这表明观众自己的饮酒量会影响相似性判断。在研究 2 中,对饮酒后果的描述直接影响了对酒精的期望,并受到参与者饮酒量的影响。结论:总体而言,我们的研究结果表明,感知相似性是了解电视上的酒精如何影响观众对酒精的期望的关键变量。饮酒后果的描述直接影响对酒精的期望,并受参与者饮酒的影响。结论:总体而言,我们的研究结果表明,感知相似性是了解电视上的酒精如何影响观众对酒精的期望的关键变量。饮酒后果的描述直接影响对酒精的期望,并受参与者饮酒的影响。结论:总体而言,我们的研究结果表明,感知相似性是了解电视上的酒精如何影响观众对酒精的期望的关键变量。
更新日期:2020-09-10
down
wechat
bug