This article examines the impact of multinational subscription video-on-demand (SVOD) services in Australia, noting the degree to which a stalled policy response to the challenge of unregulated SVOD services has been shaken up by coronavirus disease 2019 (COVID-19). We look at the phenomenon from a screen-ecological perspective – where dynamics of consumption, reviewing, production and regulation are interdependently and often contradictorily in play. We examine how these diverse, sometimes conflicted, perspectives can be approached as responding to new forms of internationalisation presented principally by the operations of Netflix in Australia (Amazon Prime Video, Disney+ and Apple TV+ are also mentioned when relevant). This article is part of a larger project (ARC Discovery DP190100978 Internet-Distributed Television: Cultural, Industrial and Policy Dynamics, chief investigators Ramon Lobato, Amanda Lotz, Stuart Cunningham) studying the cultural, industrial and policy dynamics of multinational SVOD globally and in situ locally.

中文翻译：

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国际化的新形式？Netflix 在澳大利亚的影响

本文研究了跨国订阅视频点播 (SVOD) 服务在澳大利亚的影响，并指出了 2019 年冠状病毒病 (COVID-19) 动摇了对不受监管的 SVOD 服务挑战的停滞政策响应的程度。我们从屏幕生态的角度看待这一现象——消费、评论、生产和监管的动态相互依赖，而且往往相互矛盾。我们研究了如何将这些不同的、有时相互冲突的观点作为回应主要由 Netflix 在澳大利亚的运营所呈现的新形式的国际化（Amazon Prime Video、Disney+ 和 Apple TV+ 在相关时也被提及）。本文是一个更大项目（ARC Discovery DP190100978 Internet-Distributed Television: Cultural,